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Sub-theme
43:
Creativity and enterprise in unusual places
Convenors:
Call for papers
Creativity and enterprise are increasingly
acknowledged as absolutely central aspects of dynamic organizations
and societies. Politicians claim that growing creative enterprise will
make their economies more competitive; business people champion
creative enterprise as a panacea for corporate success; cultural
practitioners claim creative enterprise will help build more
interesting and vibrant societies; and social commentators claim that
creative enterprise will allow people to emancipate themselves. With
such promising claims, it is not surprising that researchers in
organization studies are turning to the study of creativity and
enterprise. Indeed there now exist burgeoning literatures on
creativity in organizations, the creative industries, entrepreneurship
in the public sector, entrepreneurs in university-business
collaborations, and institutional entrepreneurship. This research has
certainly expanded our understandings of how new ways of organizing
are generated and brought into being. However, these studies have
typically looked for enterprise in all the usual places. The result is
that we already know much about successful entrepreneurs, creative
industries, high-tech hubs and creative cities. Yet, this has silenced,
or made us deaf, to stories of creativity and entrepreneurship
occurring in unusual or less expected places. In particular, we know
little about the power dynamics associated with creativity and
enterprise. We have become trapped in a relatively narrow set of
theoretical approaches and narrowing empirical scope, and we often
discount all the inventive acts that occur in places such as street
corners, war torn territories, government bureaucracies, refugee camps,
medieval monasteries, blogs and the imaginary worlds found in
literature and, indeed, practiced in such ‘unusual places’ as those
‘spaces for play’ created in everyday life. We forget the fantastic
and absurd nature of many entrepreneurial schemes and creative dreams.
We do not even consider how the claims associated with enterprise and
creativity are actually reflected in organizational realities. In this
EGOS stream we aim to push the study of creativity and enterprise
further by exploring these issues. We therefore invite papers which
might consider some of the following themes:
Governing creativity and enterprise
Governments sell their economies as creativity
hothouses. Cities try to foster creative industries. Corporations
induce their employees to be more entrepreneurial. Children are even
encouraged (e.g. through entrepreneurship-in-school initiatives) to
become mini-entrepreneurs. Should such a rapid spread of the ethic of
enterprise and creativity be a cause for celebrations? Should we be
wary of the generalization of discourses of entrepreneurship and
creativity? In order to answer these questions, we encourage papers
that examine the spread of discourses of enterprise and creativity in
a multitude of settings. We also seek papers that consider creativity
and enterprise as mechanisms of social control, as instruments for new
governmentalities (governmental rationalities).
Re-conceptualizing enterprise and creativity
Creativity and enterprise are the subject of largely
separate bodies of theory. In order to develop a more adequate
conceptualization of creative enterprise, it is necessary to bring
these two bodies of theory into contact with one another. This might
involve abandoning the tamed and governable vision of the entrepreneur
that permeates so much of the literature on the topic. It would
require us to understand entrepreneurship as the combination of
passion and action, as the power to be affected by the world and to
affect the world. Similarly, it would drive a fundamental rethinking
of how we conceptualize creativity. This may mean recognizing that
creativity is not simply a mental act of creating radically new ideas.
Rather it is an activity, a performative expression which seeks to
break through a chaos of clichés, common perceptions and ready-made
representations. We thus encourage papers that explore the concepts of
creativity, enterprise and the juncture between the two.
Enterprise in the creative economy
The creative economy is said to be a space that
thrives with various forms of enterprise. Despite a lot of exhilarated
talk about the entrepreneurial potential of the creative economy,
there is very little sustained critical engagement and empirical
evidence on the topic. We would therefore like to ask some of the
following questions: Is the creative economy as entrepreneurial as
pundits claim? What do people actually do when they create new things
in the cultural economy? What form does entrepreneurship actually take
on in this cultural economy? How do these creative entrepreneurs
produce the experiences which this new creative economy thrives off?
What do the new relationships to consumer, or prosumers (producer-consumers)
look like? What is there that is so "cultural" about some
entrepreneurial endeavors?
Unusual forms of creativity and enterprise
Typically the search for creativity and enterprise
leads researchers into extensively studied sites such as hi-tech start
ups or successful companies in the creative industries. But,
creativity often occurs in unusual/unexpected places including prisons,
schools, ships, and in the criminal underworld. Entrepreneurs may also
be ‘strange’ characters such as refugees, pirates, characters in
literature, revolutionaries, and graffiti artists. In order to explore
these issues we encourage papers which seek out creativity and
entrepreneurship in unusual or unexpected places. This will probably
take the form of contemporary or historical case studies of unusual
forms of creativity or unlikely entrepreneurs and inquiries into
heterotopias (radically other places) and their heterologies (stories
of the other).
Creative fantasies and entrepreneurial absurdities
Enterprising often involves the creation of absurd
plans that never come into being. Indeed the whole history of
enterprise is made up of fantasies that never make it off the drawing
board: hair-brained schemes which fail abysmally, puzzling inventions
that never work, and deceitful scams put together by ‘shysters’ and ‘con-artists’.
Conversely, these ‘absurd’ but often very detailed proposals and
utopias can function as an effective critique of contemporary society
(a recent example would be Peter Sloterdijk’s meticulous plan for a
‘pneumatic parliament’ which can be dropped from a military cargo
plane to speedily democratize ‘rogue’ states). We invite papers which
revive some of these creative fantasies and entrepreneurial
absurdities through careful case studies and possible relations to and
inspirations from literature. We also encourage papers which consider
the role of absurdity and fantasy in the creative and entrepreneurial
process.
The realities of creativity and enterprise
Although the rhetoric of creativity and enterprise is
unremittingly upbeat, the underlying realities often provide a
markedly different picture. The fact is that most work in the creative
industries is poorly paid, offers bad working conditions, and is
profoundly repetitive and boring. Although the ‘flexibility’ of
networked and project-based creative work is often heralded as
prototypical of the ‘boundaryless career’, the reliance on personal
networks can foster and extend patterns of social exclusion. Similarly,
the realities of entrepreneurship often include stress, depression,
debt and failure. In order to reveal some of the realities of
creativity and entrepreneurship we encourage papers that ask whether
the hype around creativity and enterprise matches the reality on the
ground.
About the convenors
André Spicer is a Lecturer in Organization Studies
at the Warwick Business School, University of Warwick. He holds a
Doctorate from the University of Melbourne, Australia. He has
published widely in journals such as Organization Studies,
Organization, Human Relations, and the Journal of
Management Studies. He is currently working two monographs
entitled ‘Unmasking the Entrepreneur’ (with Campbell Jones) and
‘Contesting the Corporation’ (with Peter Fleming).
Daniel Hjorth is Professor of Entrepreneurship and
Innovation Management, at the Copenhagen Business School and Acting
Professor at Växjö University. He holds a doctorate from Lund
University. He has edited a range of journal special issues and
collected edition on entrepreneurship and innovation. He has also
published in a range of journals including Journal of Management
Inquiry, Human Relations, and Organization, and
Entrepreneurship and Regional Development.
Christian De Cock is Professor of Organization
Studies at Swansea University where he also acts as director of the
MBA programme. He received his MSc. and PhD. Degrees from the
Manchester Business School. Christian has a long-standing interest in
the role of the arts, literature and philosophy in management theory
and management development. Over the past decade Christian has taught
at various universities in several countries, including Sweden, Spain,
Singapore, France, and Australia.
Deborah Jones is a Senior Lecturer in Management,
Victoria Management School, University of Victoria Wellington, New
Zealand. She has degrees in English as well as a PhD in Managment
Studies. Her current research focus is the creative industries,
especially the film industry. Current projects include critiques of
‘creative industries’ and ‘creativity in management’ discourse, and
she is initiating a longitudinal study of ‘new creative’ workers in
the New Zealand film industry. She has also published research on the
film industry and nationalism, and on director Peter Jackson. Other
publications cover feminist theory; gender, ethnicity and ‘diversity’
at work; ageing at work; organisational communication, and discourse
analytic methodologies. She is active in organising Critical
Management Studies in Aotearoa New Zealand through colloquia,
confernces and confernce streams. |
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