Post-Colloquium Industry Workshop

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Framing and Classification in Organizations

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Saturday, July 9, 14:0016:00

Location: H-CG-salen

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Hosts:

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Peer C. Fiss, University of Southern California, USA

Mark Kennedy, University of Southern California, USA

Joeri M. Mol, University of Melbourne, Australia

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Discussant:

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There is an emerging scholarly literature that is ensconced in the idea that framing and classification matter. During this workshop, we hope to initiate a lively discussion between practitioners and academics about how theory can inform practice - and vice versa: What is the importance of framing and categories for branding and marketing campaigns? How do framing and meaning-making feature in creating cultural movements? How do marketing agencies frame themselves vis-à-vis their competitors?

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We explore these issues with executives from StrawberryFrog, one of the leading marketing agencies headquartered in New York.