35th EGOS Colloquium

Enlightening the Future:
The Challenge for Organizations

 

University of Edinburgh Business School

July 4–6, 2019

Edinburgh, United Kingdom

 

 

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Sub-theme 39: The Resurgence of Craft Work: Meanings, Methodological Challenges and Philosophies

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Convenors:
Emma Bell
The Open University, United Kingdom
Maria Laura Toraldo
Università della Svizzera italiana, Switzerland
Gianluigi Mangia
University of Naples Federico II, Italy

Call for Papers


Over the past decade, we have witnessed resurgent popularity of craft and craft work as an antidote to the dominant dynamics of mechanised industrial production and mass consumerism (Crawford, 2009; Bell et al., 2018). Craft work discourses have historically been associated with a questioning of industrial capitalism during periods of rapid change. The notion of craft implies that the aspiration to do a job well is an enduring feature of the human condition (Sennett, 2008).
 
This sub-theme seeks to explore the multiple, and contested meanings of contemporary craft and craft work and to foster reflections on the conceptual, methodological and empirical possibilities offered by craft research. We outline three avenues for research, inviting contributions that potentially touch one or more of these aspects.

 

Contested meanings in contemporary craft

In recent years, there has been an explosion of interest on craft (Luckman, 2015). The term has been used in diverse sectors to market a wide variety of artisanal and handmade products. This resurgent popularity of craft enables us to reflect on the multiplicity of meanings attributed to the concept and problematize about the type of knowledge produced around new and traditional definitions. Traditionally craft is commonly understood to involve ‘virtuoso’ skill’ (Becker, 1979) which results from experience achieved through practice. This enables the use of raw materials and techniques to make things by hand which are in contrast to automated processes of production.
The label of craft often relies on distancing and differentiating crafted products from mass-manufactured, globalized, mechanised processes of industrial production. We have witnessed the rise of craft as a term that is used to market a wide range of products and services and the idea of craft is articulated by multinational corporations in relation to global luxury brands, long established family-owned organizations, and by independent makers. Whether or not this is craft work is debateable highlights the contested meanings that surround craft work.
We thus invite contributions that address questions such as:

  • What opportunities are enabled by craft work, e.g. for sustainability, more meaningful work, or economic and social revival in post-industrial economies?

  • How is craft work changing? What tensions are involved in modern making, e.g. between craft and technology?

  • How do employees experience craft work? How are craft skills learned and how is craft knowledge shared? In what ways does craft work reconfigure the organization of working spaces and places (e.g. coworking spaces, FabLab)? And what are the implications for workers/makers’ identities within these contexts?

  • Can we speak of ‘authentic’ craft? Or is craft a marketing tool to sell more stuff?

  • What role does craft work play in creating a successful brand/organizational identity?

 

Methodological challenges in researching craft

Research on craft can promote reflection on important issues surrounding the process of research and the methodological challenges associated to this. For example, the physical and embodied nature of craft work poses methodological challenge on how to surface aspects of the environment, interactions, tacit and embodied knowledge. Embodied knowledge are important resources in craft making that can be difficult to articulate through discursive modes (Toraldo et al., 2018). Such knowledge informs craft makers’ capabilities and skills and contributes to defining their work identities, including through the artifacts they produce.
We thus invite contributions that address the following questions:

  • How do multimodal research strategies, involving the visual, video and other modalities interact with and complement discursive practices in the study of craft work?

  • How can visual research and methods deepen our understanding of the sensory, embodied and affective qualities of craft work and organizations?

  • In what ways can material artifacts such as objects that craft workers create, be used by researchers who are interested in craft work?

 

Philosophies of craft and material practices of making

Craft work also draws attention to the philosophical assumptions that inform embodied relationships between people and objects in situations of organized making. Heidegger (1977) characterises this as a process of ‘handcraft’ - fashioning materials in ways which bring forth and reveal the materials from which an object is made. Through recent contributions of new materialist thinkers (cf. Bennett, 2010), craft enables a focus on the inter-embodied, intra-active and entangled nature of organizational relations between humans and non-human things.
We encourage contributions that explore the philosophical possibilities enabled by the craft revival, including:

  • How does craft work shape bodies and objects? What organizational implications arise from taking the proximity between bodies and objects seriously as relationships that ‘matter’?

  • How is craft experienced phenomenologically in organizations, including as a source of feeling, and what implications arise from this?

  • What ethical possibilities are enabled by craft as a mode of organizing that is based on sensory, embodied engagement with the world?

 
 

References

  • Becker, H.S. (1979): “Arts and crafts.” American Journal of Sociology, 83 (4), 862–889.
  • Bell, E., Mangia, G., Scott, T., & Toraldo, M.L. (2018): The Organization of Craft Work: Identities, Meanings and Materiality. London: Routledge.
  • Bennett, J. (2010): Vibrant Matter. Durham, NC: Duke University Press.
  • Crawford, M.B. (2009): Shop Class as Soulcraft: An Inquiry into the Value of Work. New York: Penguin.
  • Heidegger, M. (1977): The Question Concerning Technology and Other Writings. New York: Harper & Row.
  • Luckman, S. (2015): Craft and the Creative Economy. New York: Palgrave Macmillan.
  • Sennett, R. (2008): The Craftsman. London: Penguin.
  • Toraldo, M.L., Islam, G., & Mangia, G. (2018): “Modes of Knowing. Video Research and the Problem of Elusive Knowledges.” Organizational Research Methods, 21 (2), 438–465.
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Emma Bell is Professor of Organisation Studies at the The Open University Business School, UK. Her approach to understanding management draws on insights from the social sciences and humanities to critically explore meaning-making in organizations. Key themes include change and organizational loss, learning and knowledge production, and the role of spirituality and belief in organization. Emma’s work has been published in journals, including ‘British Journal of Management’, ‘International Journal of Management Reviews’, ‘Human Relations’, and ‘Organization’.
Maria Laura Toraldo is a post-doctoral researcher and lecturer at the Università della Svizzera italiana, Switzerland. Her research interests include the relationship between individual and collective identities and the production and interpretation of organizational culture within organizations. Maria Laura’s research has been published in journals, including ‘Organizational Research Methods’, ‘Organization Studies’, ‘Culture and Organization’, and ‘Nonprofit and Voluntary Sector Quarterly’.
Gianluigi Mangia is Professor of Organization Studies at the University of Naples Federico II and Head of Department of Management, Organizations and Human Resources at the Scuola Nazionale dell’Amministrazione in Rome, Italy. His research interests are around power and resistance in organizations and more recently on organizational research methods. Gianluigi’s research has been published in journals such as ‘Organizational Research Methods’, ‘Journal of Management and Governance’, and ‘Nonprofit and Voluntary Sector Quarterly’.
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