SWG 15: Organizational Ethnography
Jana Costas, European University Viadrina, Frankfurt/Oder, Germany
Heidi Dahles, Griffith Business School, Griffith University, Australia
Laura Galuppo, Faculty of Psychology, Catholic University of Milan, Italy
Juliette Koning, Dept. of Organisational Studies, Oxford Brookes University, UK
Geneviève Musca, Université Paris Ouest Nanterre La Défense, France
Linda Rouleau, Dept. of Management, HEC Montréal, Canada
Recent years have witnessed the expansion of ethnography into the fields of organization, management, business, governance and policy studies and its growing presence in the curricula of business and medical schools, in practical research methods courses and in organizational activities, such as marketing and technology development (Hirsch & Gellner, 2001; Neyland, 2008: 2). Ethnography traces its roots to anthropology, in particular the Malinowskian fieldwork paradigm of the 1930s (Clifford, 1986; Marcus, 1995), and the sociological research of the Chicago school of the 1950s (cf. Whyte, 1955; 1961). In organizational studies, ethnography made its entrance only in the late 1970s with the publication of a special issue of Administrative Science Quarterly (1979), edited by John van Maanen.